Expert British craftsmanship and a bespoke service make the specialist mirror framing shop of Joseph McCarthy a traditional Tunbridge Wells treasure
WHAT DO YOU DO AT JOSEPH MCCARTHY?
We’re specialist frame makers and focus primarily on mirrors. It’s really for feature pieces in the home when customers want something really special. Because of our long history in design, we can offer a consultancy, where we’ll go and visit the premises to assess and guide people through the choice criteria.
WHY DID YOU CHOOSE THE PANTILES AS A PLACE TO SET UP THE COMPANY?
Everyone who works here lives locally, and it’s a very good fit for our business. Because we’re a historic luxury business, The Pantiles is synonymous with both of those, and therefore seemed a really good location. It’s really effective for us to be in a location where people expect something of this quality.
HOW DO YOU HELP CUSTOMERS DECIDE ON THE RIGHT MIRROR FOR THEM?
It revolves around three elements: Size, style and finish, which are the structural bones of consideration in what type of mirror frame to have. We guide people through the criteria, which helps them to make the right selection, so that ultimately it fits the location it’s going to go in and their particular style.
HAVE YOU NOTICED MANY POPULAR TRENDS?
The ability we have to apply an artistic finish to what’s already a completely unique and crafted piece means we can satisfy the antique feel if people want it. What’s very popular at present is a classical piece with a much more contemporary finish, which suits interior décor at the moment, but pays homage to classical design.
ANY PLANS FOR THE FUTURE OF THE BUSINESS?
The motivator is to produce beautiful things that people will cherish. As a progressive business, our immediate plan is to move into a lovely new showroom and workshop on the corner of The Pantiles and The Common, which will give people access to see what we’re doing and really take part in it.
We want to continue to develop our presence in this area and concentrate on making it a unique British business.