Crimson Tide looks overseas for growth opportunities

    TACTICS Barrie Whipp

    SOFTWARE developer Crimson Tide has informed shareholders of its intention to push ahead with further expansion overseas following the success experienced with the company’s partnership in Ireland.

    The Tunbridge Wells-based firm provides mobile data services for businesses via its mpro5 platform that effectively helps streamline their client’s back office functions by feeding through real-time data.

    Organisations as diverse as the Metro Newspaper, St James’s Hospital in Dublin, Nestlé and local councils utilise the mobile-compatible software to track orders, file audits or monitor medication.

    Crimson Tide is now seeking to implement changes that will help it grow its presence in foreign markets, namely western Europe, the United Arab Emirates, the US and Australia.

    Executive Chairman Barrie Whipp said: “Demand for our mpro5 service has grown from international sources, and we have multiple, early-stage opportunities already in some of these markets.

    “Rather than open overseas presences with highly speculative plans at great cost, we are being much more tactical, taking advantage of specific opportunities with people we know and trust.”

    Laurence D’Arcy, who previously managed the company’s operations in Ireland, has been charged with overseeing the company’s international expansion.

    In a statement, the company said: “We have begun to invest in international expansion following the success of our partnership in Ireland.

    “Similar to our model in Ireland, the strategic emphasis is on initiating growth through collaborative partnerships with known third parties, where there is a clear demand for mpro5, thereby creating considerable potential with limited risk.”

    Erik-Jan Smulders, who previously worked for BlackBerry, has been appointed to expand the company’s sales footprint in Western Europe.

    The AIM-listed company has also signed an agreement with British Centres for Business in Dubai, to take advantage of its Incubator Programme, while in the United States the firm will expand by joining the trade organisation RX360, which includes 18 of the world’s top 20 pharmaceutical companies.

    Crimson Tide has also entered into a Memorandum of Understanding with Mobilise IT in Melbourne, which will see Mobilise IT include mpro5 in its business strategy, as well as offer first-line support.