Digital firm gives a rounded view on hop production

    CREATIVE firm Digitom has ventured into the fledgling world of 360 video by releasing a new film on behalf of their long-standing clients Shepherd Neame in the immersive format last week.

    The video, which was filmed in September but underwent an extensive period of post-production, documents the hop picking process from the bines to the kiln.

    Using technology similar to that utilised by Google to record completely 360 images on Google Earth, the format allows viewers to scroll through the motion picture and look in any direction they wish.

    In the documentary, titled HOPS360, former Chairman of the British Hop Association Tony Redsell OBE explains the process of hop production on his farm in Faversham.

    Digitom founder Tom Chown said the technology was ‘beginning to take off’ and his Tunbridge Wells firm had ‘learned a lot’ from the project. The film had been viewed by 20,000 people on YouTube within the first four days.

    John Humphreys, Corporate Affairs Manager at Shepherd Neame said: “HOPS360 gives viewers a unique opportunity to be part of the experience that we enjoy here in Kent every Summer. Working with Digitom on this project using exciting new technology has resulted in a video that we’re pleased to share with a global audience.”