Multi franchise car dealer, Lifestyle Motor Group has renewed their sponsorship agreement with Championship football team Brighton & Hove Albion. Lifestyle, which is owned and run by Chairman, Marc Matthew and Managing Director, Peter Isted have dealerships across Kent, Sussex and Surrey, and a strong presence within the Brighton area, housing SEAT, Dacia and Renault franchises at their Carden Avenue site. The partnership sees Lifestyle sponsoring a hospitality lounge at the award winning American Express Community Stadium in Falmer.
Attending the re-signing of the contract at the stadium was Lifestyle Motor Group Managing Director, Peter Isted and Albion’s Business Development Manager, Paul Rogers.
Peter Isted said: “We are thrilled to be reaffirming our partnership with Brighton & Hove Albion and its supporters. The past three years have seen many changes and huge steps forward, not only for Lifestyle but the club also, and we are looking forward to the future and the exciting times which lie ahead.”
Currently 3rd in the league table with 84 points, The Albion has elevated their position from the depths of 21st, where they sat at the end of 2014. They are now in contention for promotion to the Premier league, after the appointment of Manager, Chris Hughton. The club has a superb network of supporters and connections with local businesses and the wider community, offering pre and after school clubs, development centres & soccer schools; engaging with all ages and offering support and career advice and making sport accessible to all.
Paul Rogers commented on behalf of the Albion: “We are delighted to enter into a further 3 year Lounge Sponsorship agreement with Lifestyle Motor Group. This is the 2nd time Peter Isted, Marc Matthews and the team have extended the agreement and we are looking forward to continuing our relationship for a further period.
Lifestyle have continued to grow their portfolio in the local area with the addition of the Seat, Renault and Dacia franchises and we will continue to assist with their marketing activity and engagement with our very loyal supporters and business contacts.”